Friday, 3 August 2012

Online marketing - The African Perspective

Online marketing is an innovative strategy adopted by organizations to either brand themselves or drive sales leads.

Online marketing can take several forms namely; display advertising, search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, referral marketing, affiliate marketing, inbound marketing, video marketing, etc. The internet has grown to be an obvious tool for brilliant marketers since that enables them to really measure their marketing spending.

But let me hesitate to ask this question -  Is Africa ready for an online marketing experience? You can answer this question for yourself. But what i know is that Africa is a developing continent and no doubt one of the fastest growing continent in terms of internet usage. Figures about internet usage on the African continent will keep increasing for a long time to come.

However, business on the African continent are yet to come to terms with the anormous benefits derived from the internet. Business in Africa are cool with their traditional forms advertisement and do not want to change. The innovative once are somehow doing well to embrase this new wave of advertising while the majority are just literally standing watching.

Businesses that are not embrassing this new form of marketing are really doing a great disservice to their businesses in terms of branding.


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