1. Free Website Listing On Search Engines
A free and popular way to promote your business online is through organic search. Organic search result refers to the free website results on search engines like google. For most searches, the list spans multiples of pages and includes millions of websites. Ideally, you will like your business to meet the customer on the first page but there are a lot of businesses out there, many of them selling products and services just similar to yours.
Take the following steps to make organic search work for you.
- Make sure your website domain or url are listed on google - google.com/addurl
- Consider giving your website a content face lift to make it search friendly. This means making sure your website has texts, images and other kinds of content that are related to words that people use to search for products and services like yours. The more relevant your website, the higher it will be listed on search results.
2. Advertise On Search Engines
If you want more control of when and where your business appears on search engines like google, you can do search advertising also referred to as search engine marketing. It allows you to place your ads next to or above the organic search results. With search marketing, you can choose words and phrases that you want your ads to appear for. It gives you control of when, how and where your business shows up on searches related to your business on google and other related search engines - google.com/adwords.
3. Local Listing On Search Engines
If you have a brick and mortar shop or office or only provides services in a single city or areas, you can use local listing to connect to customers right around the corner. Local listings are displayed in search results when someone searches for products and services in a specific location. For instance when someone searches for "plumbers in Kigali". They will see a list of plumbers closest to Kigali. Google pages listing for example allows you to display your business address, phone number, description, hours of operations, products listing, etc. Where you show on google listing is up to you and the result is a premium opportunity to drive customers to your prime location or contact - google.com/placesforbusiness.
4. Social Media
Social media is not just for playing anymore. Today, business owners that want to promote their businesses attract new customers, create and deepen relationship with customers going the social round. Social network sites, video sharing sites, blogs and other social media offers unique opportunities to get feedback, share exclusive offers and information and increase the reach of your marketing efforts to customers, friends and families.
5. Email Marketing
Email marketing is a cost effective way to market your products and services to new and existing customers and to drive traffic to your website. You can share news about products and services and treat them with special offers, keep them informed about changes to their accounts or just thank them for the prior order or inquiries and invite them to come back. There are many companies that offer easy to use, low cost email services that will help you write, design, send and manage your email marketing campaigns.
Finding the right way to promote your business online may require some testing. So do not be afraid to mix and match approaches to see which one gets you the results you want.
Source: http://alison.com/courses/Fundamentals-of-Marketing-Your-Business-Online
1 comments:
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