Tuesday, 28 August 2012

Is An Attractive Website Enough?

Some business owners and marketing managers feel that having an attractive website to capture the customers attention and making them "WOW" is just enough in their marketing drive.

However, a "WOW" website that propagates your product or service message is not enough. Customers have grown pass this stage of product or service message bombardment. Frankly speaking, customers have seen and read a lot of the same propaganda messages all the time. Product or service message have now become unauthentic and seen as empty noise by discerning customers.

Being in an information era does not mean putting out information only about your products or services. It means going beyond that and providing real information that solves customers real problems.

Be seen as thought leader in your market niche. Have the passion to solve customers problems by providing them with the valuable information. Be sincere and even willing to give out what you consider as hidden or reserve secrets that can solve a customers problem. 

These are what delights a customer and not the attractive website and the propaganda product or service messages. 


Attractive designs and colors of websites only should keep the visitors for long term and also help to reduce the bounce rate of website.
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