It is very important to guard against your brand both online and offline. Online Reputation Management (ORM) is the tool/process needed to help you guard against the online threats that your brand faces.
Online Reputation Management by definition is the practice of monitoring a reputation on the Internet with a view to controlling perception of that reputation.
Research market studies shows that 80% of customers are influenced by advice received on social media about products and services. 75% of customers trust peer recommendations while only 14% trust advertisements. What does these mean to you? You need to know what is being said about your brand online.
The Internet has brought a lot of freedom in terms of information dissemination. The fact that people post what they want online has left businesses faced with a significant risk. With such a high percentage of your customers being influenced by online reviews or comments on social media and ratings from friends, your sales can take a devastating blow if you lose control over your online reputation.
Online Reputation Management ensures that businesses are on top of issues when it comes to their presence on the internet. It lets businesses know when negative reviews or comments have been posted. Businesses have better control over what people see about their brands. Above all, businesses can stop negative remarks or comments that threatens your brand.