Blogging Basics: What You Need to Know to Get Started

Unlike web sites, which require design and HTML skills to produce, blogs are quick and easy to set up using off-the-shelf software with easy-to-use features. With just a little basic know-how, you can quickly and easily establish and promote your blog. Here are some specific tips to keep in mind: Before you begin, think carefully about the name of your blog and its tagline,...

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Is An Attractive Website Enough?

Some business owners and marketing managers feel that having an attractive website to capture the customers attention and making them "WOW" is just enough in their marketing drive. However, a "WOW" website that propagates your product or service message is not enough. Customers have grown pass this stage of product or service message bombardment. Frankly speaking, customers...

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How To Promote Your Brand Through Thought Leadership

“Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering something different—information, insights, and ideas, for instance. Thought leadership positions you and your company as an industry authority and resource and trusted advisor by establishing your reputation as a generous contributor to your industry.”   RainToday.com Now!...

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FrontlineSMS and SMS Marketing

I have been wondering how possible and feasible will it be to run a SMS (Short Message Service) marketing campaign for businesses in Africa. I have also been thinking of the tools and possibly opensource SMS tools for the job. For your information, i believe in opensource tools and always advocate for its use. If you have a mobile phone, chances are you've received a SMS...

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Online Marketing vs Traditional Marketing

I stumbled upon this comic video that tries to distinguish the differences between online marketing and traditional marketing. It is educative, informative and above all, inspiring. ...

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How to build online marketing plan

So you are looking to create an online marketing plan. Great. Before you start and become successful on the web, there are two key questions you should ask yourself. What do i hope to accomplish?How can i make it happen? The best place to start is at the end, that is where you hope to end up. It is important to start with your marketing goals when coming up with a marketing...

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5 Smart Ways To Promote Your Business Online

Marketing your business can be a full time job. While there are many ways to promote your business products and services online to potential customers, the following details the five (5) values ways to market online. 1. Free Website Listing On Search Engines A free and popular way to promote your business online is through organic search. Organic search result refers to...

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Web Site Personas

Have you considered who exactly visits your site? Each person that visits your site have a particular need. It could be a need for more information on a subject matter or a need to find a solution to a problem. You should not be serving "eba" to someone who wants to eat "fufu". In the same vain, we should not serve "eba" and "fufu" from the same bowl. That will confuse...

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Web Advertising Return On Investment (ROI)

Relying exclusively on expensive advertising and the media to deliver organization's message is long gone. It is worth noting that the mainstream media is still important, however, innovative marketers create compelling information/content/story and use the web to tell that story. The Web allows organizations irrespective of the size to reach both buyers and sellers...

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Online marketing flavors

Online marketing comes in several flavors. It is however important to note that it takes considerable amount of time and effort. Applying the right flavor at the right time is very crucial to your business success. This is simply because applying the right flavor at the wrong time will be a wasted effort in terms of time and money. Take a detailed look at this...

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Online marketing - The African Perspective

Online marketing is an innovative strategy adopted by organizations to either brand themselves or drive sales leads. Online marketing can take several forms namely; display advertising, search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, referral marketing, affiliate marketing, inbound marketing, video marketing,...

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