FrontlineSMS and SMS Marketing

I have been wondering how possible and feasible will it be to run a SMS (Short Message Service) marketing campaign for businesses in Africa. I have also been thinking of the tools and possibly opensource SMS tools for the job. For your information, i believe in opensource tools and always advocate for its use.

If you have a mobile phone, chances are you've received a SMS text message at some point in time. SMS has been used for ages to reach out quickly to colleagues, friends and family members. The same can be used to reach out to cherished customers with your deals and special offerings.

I found frontlineSMS to be the tool that can help you do your SMS marketing effectively and efficiently. One good thing about it is that it's an opensource tool hence, it's free. Setting up frontlineSMS is very easy and in my opinion, this product is specifically made for Africa.



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