7 Best Practices For Video Marketing

During the London 2012 Summer Olympics, advertisers were striving to outdistance their competitors with an array of TV, print, online and social media campaigns. More than 4 billion TV viewers globally were expected to watch the games and one-quarter of those were likely to view events and get updates on digital devices, such as PCs, mobile phones and tablets, according...

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What is Online Reputation Management (ORM)?

Do you care about your online brand? Do you want to protect your online brand from negative comments from dis-granted employees and unsatisfied customers? I know you will say 'YES' to all the questions asked above. It is very important to guard against your brand both online and offline. Online Reputation Management (ORM) is the tool/process...

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Breaking Out Of Your Old Shell

It is quite fascinating how businesses in Ghana and Africa at large are still only glue to the old traditional way of advertising. Here I am talking about the TV, Radio and Bill Board Ads. It’s true that these channels of advertising in this part of the world are still relevant and held in high esteem. These channels enables businesses to position their brands in the...

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Think advertising online in Ghana, think Exhibit361

I know most of you are worried about my long absent in posting new articles. Sorry for keeping you waiting. Anyway, i was working on a project that is equally important which required much of my time. Thankfully, that project has started and i hope to continue sharing with you again.  Exhibit361 is the name of the project and it seeks to aggregate...

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Blogging Basics: What You Need to Know to Get Started

Unlike web sites, which require design and HTML skills to produce, blogs are quick and easy to set up using off-the-shelf software with easy-to-use features. With just a little basic know-how, you can quickly and easily establish and promote your blog. Here are some specific tips to keep in mind: Before you begin, think carefully about the name of your blog and its tagline,...

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Is An Attractive Website Enough?

Some business owners and marketing managers feel that having an attractive website to capture the customers attention and making them "WOW" is just enough in their marketing drive. However, a "WOW" website that propagates your product or service message is not enough. Customers have grown pass this stage of product or service message bombardment. Frankly speaking, customers...

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How To Promote Your Brand Through Thought Leadership

“Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering something different—information, insights, and ideas, for instance. Thought leadership positions you and your company as an industry authority and resource and trusted advisor by establishing your reputation as a generous contributor to your industry.”   RainToday.com Now!...

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